Content marketing strategies are a great way to build trust with new customers. If you can provide them with useful, entertaining or insightful information, you will build up a following which in the long run will make a seemingly wasteful investment into a customer snatching opportunity. Establishing yourself as an authority in your niche, or an entertaining source of news, a friendly voice or a well of information is a great way to endear and create a loyal following for your company. Here are some tips for building a solid content marketing strategy.

Have Multiple Content Avenues

Don’t rely on just how to articles and blog post. Instead, try to tackle the problem from all angles. Make sure that your content encompasses writing, graphics, video, audio, infographics and charts, social media, and user-generated content. The more of these you can get into your strategy the better, but, if you are on a tight budget, or are unsure whether the investment is justified yet, you can’t go wrong with writing, video and social media.

Keep It Simple

You don’t want to confuse your users. Keep it clean and simple. You want to start off with an easy-to-read layout. Nothing turns people away faster than clutter. The easiest way to go about this is by using some good WordPress themes, or you might want to look into Genesis or Thesis if you want something more customizable. As for content, the same rule applies. Don’t clutter it up with needless links, or excessive text in case of videos and images.

Optimize For Mobile Devices

Nowadays, people visit websites on mobile devices all the time. Having your website optimized for mobile devices will make it accessible for people visiting your website in an airport, while leaving it accessible for when they get home and open it up on their laptop.

Be Active on Social Media and Other Websites

Making sure that you create a connection with people beyond the content that you put out will not only bring in more users, but it will actually deepen your connection to them. Be active on social media, help people out with questions in the comments section, guest post on other blogs and get others to guest post on yours. Now, you might not have time to do this yourself, but you should make sure that you implement this in your content marketing strategy.