Become a business expert learning from a seasoned CFO!
The Path 1. Vision You are the visionary. You have an amazing idea, and just know it will be a huge success. Your head can’t keep up with the ideas flowing through your head. Online research, building a website, marketing, how much to charge. The list goes on. So much to do, and none of […]
If you can optimize your conversions rate, your website will have a significant impact on your bottom line. Getting higher conversion rates means getting more customers for your business. Here are some tips on conversion rate optimization. Get a Professional Designer On Board Saving money on the layout of your website might sound like a […]
Content marketing has an almost mystical element to the way it gives back after taking so much away. It will seem at times that your investment in content marketing is going to waste, while the snowball is rolling down the hill picking up speed and snow. One of the signs that you will start to […]
Content marketing strategies are a great way to build trust with new customers. If you can provide them with useful, entertaining or insightful information, you will build up a following which in the long run will make a seemingly wasteful investment into a customer snatching opportunity. Establishing yourself as an authority in your niche, or […]
You might be familiar with the concept of the “sales funnel”. It says that you have a large pool of leads, of which some become prospects, and these prospects lead to a smaller number of customers through various processes such as proposals, presentations, qualifications and others. Getting the most out of your sales funnel means […]
Why Businesses Loose Traction and Head South I’ve worked with several companies lately who need to be turned around. These were once successful ventures whose magic formula for success stopped working. The problem is they were not dynamic and change their business model in time, and now are hanging on by a thread. Luckily, there’s […]
Institutional Venture Capital VC funding isn’t always easy to obtain and and you’ll have to give up equity, but when you’re a high-growth company with high-financing needs, it can be your best bet. Definition or Explanation: This type of funding includes venture capital from professionally managed funds that have between $25 million and $1 […]
Here you are, ready to start your new venture. You know you need a business plan early on in order to talk to investors, potential partners, and entice people to work for you. You disregard the naysayers who tell you a business plan isn’t needed (a smart move on your part, these people just want […]
Here’s a quick primer on how to go about the presentation process, no matter what industry you’re in: Find someone to work with, to coach and to advise you on the presentation’s look and feel, as well as to rehearse and critique your delivery style. This person should be outside your core team. She should […]
The 10-K form is an annual report that contains a summary of a company’s performance which is required by the Securities and Exchange Commission (SEC). It must include information such as company history, executive compensation, organizational structure, subsidiaries, audited financial statements and equity, among others. Reading a 10-K form needs a lot of attention on […]
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